![]() ![]() While you are in “viewer” mode, venture down to the “About” section of your Facebook page located underneath of your profile picture on the left-hand side. Take advantage of these shortcuts to see how your page looks to a visitor and invite friends of your organisation to officially like your page. Next, you’ll notice that just under the cover photo, you’ll see four buttons, “Like”, “Follow”, “Share” and “….” If you click on the dotted line, a host of other options come up with handy links including: This will enable page visitors to find your organisation faster and be sure that it isn’t lost in the shuffle. Once you’ve got your profile pic and cover photo sorted, you’ll be presented with your business page – horray! Be sure to click right under the profile picture to the left to create a custom URL for your organisation. You could also choose to add event/programme photos… Perhaps you could even come up with a catchy graphic that involves all of those aspects! Take a look at the cover photos of other organisations to get some inspiration. You could choose to upload a physical photo of your organisation if you have a beautiful building and/or location. It can be as simple as your branded colours arranged in shapes or designs. Use your museum logo as the profile picture while you can be a bit more creative with the cover photo. We’ll remind you now, but refer back to this article on Brand Consistency for the proper measurements for all popular social media platforms. Then you’ll be prompted to add a profile picture and cover photo. The next step is to name your page (easy peesy) and add your organisation’s physical address. Even if you don’t consider your organisation to be a “business” in that you’re not selling things etc… You will still want to have the option to run Facebook ads as it can really help to boost your organisation’s profile. In this instance, you will always want to choose “business or brand” as that option includes the capacity to run Facebook ads which will significantly help spread brand awareness and boost audience numbers. You’ll then be presented with two options to choose from: 1) Business or brand 2) Community or public figure. The first step to doing that is going to and clicking in the upper right hand corner to “create a page.” The best way to promote your org and connect with communities on Facebook is to create a page. How to set your Museum up on Social MediaĬreating a Facebook account isn’t the right move for an organisation, they are for people. ![]() We are talking about an authentic tone, organisational connections, engaging language and people, eye-catching visuals, and relevant buzzwords. ![]() This is the type of content that makes viewers stop the scroll and see what your org has got to offer. Then, we’ll show you the 5 steps to developing absolutely KILLER social content for your museum. If your Museum already has an active presence on one, or several social media platforms, there is still a lot to learn here! We will guide you through which sections of the platform to focus on, and what users will expect to see when they arrive on your page. We’ll also talk a bit about how each one should be used! In this article, we’ll go through social media basics to get your Museum started on the four most popular platforms: Facebook, Instagram, Twitter and LinkedIn. ![]()
0 Comments
Leave a Reply. |